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Advertising: The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers.
Marketing: The systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products.
Placing an ad here and there can produce results but may not produce recurring customers. The key is developing a good relationship with your customers. You can build a good customer base by providing excellent customer service along with a great product or service. We start by reviewing your product or service and researching the market to find your niche.
If location is important for a store isn't it just as important for your website?